Thursday, May 24, 2012

Target Reveals New Gay Pride Tees Online

Target is trying to cash in on our LGBT community by unveiling a new line of tees for the gay pride season. Since they were exposed for donating a sizable amount of money to an anti-gay politician in Minnesota, the big box company has been attempting to win back a gay-friendly reputation. Remember Lady Gaga locked heads with them over a marketing deal for her BORN THIS WAY CD release due to their homophobic position. Lady Gaga stated last year, "Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups & begin to reform & make amends for the mistakes they've made in the past ... our relationship is hinged upon their reform in the company to support the gay community & to redeem the mistakes they've made supporting those [anti-gay] groups." The new Target line of tees is being offered just in time to profit on our pride celebrations. The sales of the $12.99 shirts will go to the Family Equality Council but donations are capped at $120,000 which is $30,000 less than what Target donated toward homophobe GOP Tom Emmer’s gubernatorial campaign in 2010. The other interesting fact is the tee shirts are only available online. So don’t expect any displays in Target stores supporting LGBT equality anytime soon. The tees feature lame designs inspired by Japanese dolls, some 70s-style typography & even singer Gwen Stefani helped design 2 of them. You'd think they'd have the gay fashion sense to have perhaps Isaac Mizrahi designer the tees. Take a look at our pride tees that at least say something. Updates to Come:)

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