Monday, December 1, 2014

Love Responsibly Campaign

HIV-positive designer Mondo Guerra in collaboration with Subaru Of America, Inc. are revealing a one-of-a-kind wrapped 2015 Legacy as part of its Love Responsibly campaign to commemorate the auto manufacturer's 20th year of support in the fight against HIV/AIDS. The vehicle will be debuted at a private reception at The Annex, a pop-up space in the Wynwood Miami Design District on December 1st World AIDS Day & the start of Art Basel Miami. Love Responsibly is a social action campaign that encourages people from all walks of life to participate in Dining Out For Life hosted by Subaru, an annual fundraiser that benefits AIDS Service Organizations in 60 cities throughout North America. Since Subaru teamed-up with Dining Out For Life over $30 million has been raised in the crucial fight against HIV/AIDS. Mondo Guerra stated, "I'm extremely honored to contribute to the Love Responsibly campaign because it's centered on corporate, social & individual responsibility. I'm inspired by the story-telling, it's empowering & heartfelt & to tell that story through a creative process of expressionist art that becomes the exterior of an automobile, well that's like creating the ultimate street art." Dining Out For Life began in Philadelphia in 1991 & has since grown into an international event held in 60+ cities across North America, raising an average $4.25 million annually. The idea behind the single-day event is simple & effective: Dine Out, Fight AIDS. Participating restaurants donate a percentage of the day's food sales, which goes to local organizations to fund care, prevention, education, testing, counseling 7 other essential HIV/AIDs services.
For More Info: diningoutforlife.com
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