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J.Crew is featuring a gay couple in its newest catalog.The store’s designer Somsack & his boyfriend, Micah
pose in a feature entitled "The Highlight Reel: the latest
collection, modeled by some of our favorite guys & those
they hold nearest & dearest." Also appearing are Crew's
in-house stylist & his baby boy, the head of the design
team & his dog & the photographer's husband & their
young daughter. ABC News is reporting this as shocking
in American advertising but at least they report that the
gay community will spend over $769 billion this year,
representing an increasingly larger portion of consumers.
Check it OUT: jcrew.com
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I am loving it. Abercrombie and Fitch have gotten away with selling around men without clothes and they never told us how they were related to each other. Obviously, it's time to bring them out and it's exciting. The ad doesn't sexualize the couple and speaks to a more "self-aware audience."
ReplyDeleteBob Witeck, CEO of Witeck Combs that focuses on LGBT clients