Target continues to try to cash in on our LGBT community by now providing gay greeting cards in their stores. What a difference a few years makes since they were exposed for donating a sizable amount of money to an anti-gay politician in Minnesota. Remember Lady Gaga locked heads with them over a marketing deal for her BORN THIS WAY CD release due to their homophobic position. Lady Gaga stated last year, "Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups & begin to reform & make amends for the mistakes they've made in the past ... our relationship is hinged upon their reform in the company to support the gay community & to redeem the mistakes they've made supporting those [anti-gay] groups." Last May Target offered a line of tacky LGBT tee shirts just in time for Gay Pride that were only offered online but the new gay cards are actually available in stores & placed on their card racks under the headings of "For Two Special Men" & "For Two Special Women.” With other Minnesota-based companies like General Mills coming out for gay marriage, Target hasn’t taken that step but with a proposed constitutional amendment on that state’s November ballot to ban marriage equality everything is on the line in Minnesota for our LGBT community.Updates to Come…:)
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Two thumbs up for Lady Gaga! I'm neutral on these matters but I admire how she took that step to speak out for the rights of the few others despite the fact that she'll face the ugly side of society once she did. Some undoing this is for Target. Well, it's better than doing nothing I guess.
ReplyDeleteAnd now target will become a "target" (pun not intended) for new york city charities seeking an advocacy push.
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