This week I talked with Judy Dlugacz, President & CEO of Olivia Travel about their new campaign aimed at making a political statement with the company’s first-ever billboard in Times Square. The “Because She Said Yes” campaign embodies Olivia’s message of love, acceptance & community projected across three jumbo screens & carries images of LGBTQ women aimed at showcasing the company’s longstanding commitment to equality. The new billboard covers a 7,000-square-foot viewing area that spans 21 floors & can be seen at the intersection of 7th Ave and 42nd Street in Times Square. The billboards feature real Olivia guests & will be displayed through January 31, 2020. In addition Olivia is also launching a contest encouraging LGBTQ+ women to share photos of themselves across social media using the hashtag, #beautifultogether. The company will pick one participant who enters by January 3, 2020 to win a vacation for two to Turks & Caicos Resort II, November 14th to 20th 2020. All entries received before 11:59 PM PT on December 15th will also be eligible to be featured during the Olivia Times Square billboard campaign. For over 45 years Olivia has been a leader in experiences, opportunities & inclusion. From its early beginnings as Olivia Records to now the 30th anniversary of operation as Olivia Travel it’s a force for positive change to build a better & more accepting world for the LGBTQ+ women’s community. Olivia has taken over 250,000 women on more than 350 cruise, resort, riverboat & adventure vacations all over the world. These are not ordinary off-the-shelf vacations. I talked to Judy about what she hopes to accomplish with the “Beautiful Together” campaign & her spin on our LGBTQ issues.
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For More Info: olivia.com
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