About Me

Olivia Takes On Times Square (AUDIO)

By Charlotte Robinson, December 13, 2019
This week I talked with Judy Dlugacz, President & CEO of Olivia Travel about their new campaign aimed at making a political statement with the company’s first-ever billboard in Times Square. The “Because She Said Yes” campaign embodies Olivia’s message of love, acceptance & community projected across three jumbo screens & carries images of LGBTQ women aimed at showcasing the company’s longstanding commitment to equality. The new billboard covers a 7,000-square-foot viewing area that spans 21 floors & can be seen at the intersection of 7th Ave and 42nd Street in Times Square. The billboards feature real Olivia guests & will be displayed through January 31, 2020. In addition Olivia is also launching a contest encouraging LGBTQ+ women to share photos of themselves across social media using the hashtag, #beautifultogether. The company will pick one participant who enters by January 3, 2020 to win a vacation for two to Turks & Caicos Resort II, November 14th to 20th 2020. All entries received before 11:59 PM PT on December 15th will also be eligible to be featured during the Olivia Times Square billboard campaign. For over 45 years Olivia has been a leader in experiences, opportunities & inclusion. From its early beginnings as Olivia Records to now the 30th anniversary of operation as Olivia Travel it’s a force for positive change to build a better & more accepting world for the LGBTQ+ women’s community. Olivia has taken over 250,000 women on more than 350 cruise, resort, riverboat & adventure vacations all over the world. These are not ordinary off-the-shelf vacations. I talked to Judy about what she hopes to accomplish with the “Beautiful Together” campaign & her spin on our LGBTQ issues. LISTEN:
For More Info: olivia.com
Hear Audio Chats w/ LGBTQ Leaders @OUTTAKE VOICES™

No comments:

Featured Post

Provincetown’s 25th Holly Folly Festival

The annual LGBTQ holiday themed Holly Folly Festival takes place from December 2nd to the 4th in Provincetown, MA. Since 1997 Holly Folly ha...

Popular Posts