For More Info: olivia.com
About Me
Olivia Takes On Times Square (AUDIO)
By Charlotte Robinson, December 13, 2019
This week I talked with Judy Dlugacz, President & CEO of Olivia Travel about their new campaign aimed at making a political statement with the company’s first-ever billboard in Times Square. The “Because She Said Yes” campaign embodies Olivia’s message of love, acceptance & community projected across three jumbo screens & carries images of LGBTQ women aimed at showcasing the company’s longstanding commitment to equality. The new billboard covers a 7,000-square-foot viewing area that spans 21 floors & can be seen at the intersection of 7th Ave and 42nd Street in Times Square. The billboards feature real Olivia guests & will be displayed through January 31, 2020. In addition Olivia is also launching a contest encouraging LGBTQ+ women to share photos of themselves across social media using the hashtag, #beautifultogether. The company will pick one participant who enters by January 3, 2020 to win a vacation for two to Turks & Caicos Resort II, November 14th to 20th 2020. All entries received before 11:59 PM PT on December 15th will also be eligible to be featured during the Olivia Times Square billboard campaign. For over 45 years Olivia has been a leader in experiences, opportunities & inclusion. From its early beginnings as Olivia Records to now the 30th anniversary of operation as Olivia Travel it’s a force for positive change to build a better & more accepting world for the LGBTQ+ women’s community. Olivia has taken over 250,000 women on more than 350 cruise, resort, riverboat & adventure vacations all over the world. These are not ordinary off-the-shelf vacations. I talked to Judy about what she hopes to accomplish with the “Beautiful Together” campaign & her spin on our LGBTQ issues. LISTEN:
For More Info: olivia.com
For More Info: olivia.com
Subscribe to:
Post Comments (Atom)
Featured Post
Circus Bella Winter Holiday Spectacular
Circus Bella returns with “Kaleidoscope” San Francisco's newest holiday tradition performed in the round under a colorful big top tent f...
Popular Posts
-
Massachusetts Breast Cancer Coalition (MBCC) will hold its 27th annual Against the Tide Athletic Fundraising Event at DCR's Hopkinton ...
-
The annual LGBTQ holiday themed Holly Folly Festival takes place from December 2nd to the 4th in Provincetown, MA. Since 1997 Holly Folly ha...
-
California's economy is so bad that for 2 nights ABC World News w/ Charles Gibson broadcast was from Los Angeles. Of course it was neve...
No comments:
Post a Comment