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Super Bowl LIV Embraces Diversity

By Charlotte Robinson, January 31, 2020
There will be at least five LGBTQ inclusive ads set to air during this Sunday’s Super Bowl LIV broadcast. They will include appearances by Jonathan Van Ness, nonbinary star of Netflix’s Queer Eye for Pop Tarts, Drag queens Kim Chi & Miz Cracker, former contestants on VH1’s RuPaul’s Drag Race for Sabra, Transgender actresses Trace Lysette (Transparent, Hustlers) & Isis King (When They See Us), as well as other LGBTQ members of the ballroom community for TurboTax, bisexual Lilly Singh, host of NBC’s A Lilly Late with Lilly Singh for Olay & Ellen DeGeneres & wife actress Portia de Rossi for Amazon Alexa. Though there was an attempt to scratch these ads by the anti-LGBTQ hate group American Family Association’s One Million Moms project fortunately it failed. Sarah Kate Ellis GLAAD President & CEO stated, “Leading brands have learned that fringe anti-LGBTQ organizations like Monica Cole & her American Family Association so-called One Million Moms project, are not a reflection of where Americans are. The level of diverse LGBTQ inclusion from at least five advertisers during advertising’s biggest night, coupled with Katie Sowers’ trailblazing role as Offensive Assistant Coach of the 49ers, mark a rainbow wave at the Super Bowl this year. We can’t wait for American families to see & cheer on LGBTQ icons like Ellen DeGeneres & Portia de Rossi, Lilly Singh, Trace Lysette, Isis King, Jonathan Van Ness, Miz Cracker & Kim Chi - it’s about time.” Super Bowl LIV between the San Francisco 49ers & the Kansas City Chiefs airs at 6:30P ET Sunday February 2nd on FOX.
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