LGBT & LGBTQ Terminology

In the past few years there are so many trends about how our LGBTQ or LGBT community is classified. Based on data by Community Marketing & Insights, both can now be used. The advantages of “LGBT” are that the term is more favored across the diversity of our community, has higher favorable rates among baby boomers, & the term is often perceived as being “safer” by corporations. However “LGBTQ” has made making significant gains in the past few years especially among millennials & now has minimal negatives across any demographic group. The big shift from last year is that for the first time, LGBTQ now has an over 50% approval rating among baby boomers. Then it appears that millennials seem to prefer the term “Queer” while baby boomers shudder at the term remembering it as a homophobic slur. Also the term “LGBT-friendly” is far more popular than the historical term of “gay-friendly” which can now be seen as exclusionary of the L, B & T. Importantly the term “gay-friendly” now has a negative rating among millennials, who prefer “LGBT-friendly.” CMI advises corporation to use care in the use of terminology, which means avoiding terms such as, “gay-friendly,” or “gay neighborhoods,” & instead using “LGBT-friendly” & “LGBT neighborhoods.” Then to make thing even more complicated the report found that there’s the new shift among millennials in relationships. Lately many LGBTQ community members in a relationship do not consider themselves as male or female. The report for the first time attempted to recognize & quantify relationships for gender expansive identities.
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