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USA Network Pride Campaign

By Charlotte Robinson, May 29, 2014

USA Network’s award-winning Characters Unite public service campaign is expanding its partnership with CB2, the modern home furnishing & accessories destination to celebrate Pride Month for the second consecutive year with a multi-platform promotion to combat hate & discrimination. Through in-store, on-air & digital efforts, the month-long initiative will aim to foster greater tolerance & acceptance & benefit GLSEN (Gay, Lesbian & Straight Education Network), the leading national education organization focused on ensuring safe schools for all students. Toby Graff, USA Network’s Senior VP of Public Affairs, “We are proud to continue our partnership with CB2 for the second year in a row to celebrate Pride Month & to help stop hate & discrimination while promoting greater tolerance & respect. As bullying continues to be a major issue in schools, it’s more important than ever to work with organizations, such as GLSEN, to make schools safer for all students.” CB2 stores nationwide will be holding special events & promotions throughout the month of June highlighting the Characters Unite “I Won’t Stand For…” initiative to combat hate & discrimination & CB2’s “Room for All” message that unkindness of any type should not be accepted. GLSEN has also partnered with independent film company Genius Pictures & Melke Pty Ltd to co-produce a feature length film version of the multiple award winning viral anti-bullying short LOVE IS ALL YOU NEED?. The short received over 30 million views on YouTube. There's currently an Indiegogo crowd-funding campaign going on to reach their goal of $250,000. This is a fabulous opportunity to get involved & help end the LGBT teen bullying epidemic.
LISTEN: Filmmaker Joins Forces w/ GLSEN to End Bullying

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