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The History of LGBT Advertising

By Charlotte Robinson, May 02, 2014

LGBT consumers represent an estimated $790 billion in spending power in today’s economy. Major brands including JC Penny, Ray Ban & Chevy have brought their marketing out of the closet to reach this important demographic. Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather is presenting an examination of LGBT communications at Creative Week 2014 on May 6th. Tham will explore the history of LGBT communications, examining the cultural & social forces by walking through the long journey toward LGBT inclusion in society & advertising. Punctuated by great work—classic & brand new—this speech & panel discussion will examine how mass culture has a long tradition of moving from exclusion to appropriation & why we may be seeing the birth of a new age: The Cross Cultural Era. Mary Warlick, CEO of The One Club, the nonprofit organization that produces Creative Week & The One Show stated, "For some time, brands & agencies have danced around LGBT advertising. This is the first comprehensive examination of LGBT advertising, presented by one of the leading creative minds of our time. It's fertile ground, rich in content & has many socio-cultural implications. We're proud & excited to be hosting such a session." The panel entitled LGBT: Let's Walk Together will take place on Tuesday May 6th at STAGE 37 from 3P to 4P which is part of the “Creativity for the Greater Good” theme at Creative Week 2014 taking place in NYC from May 5th to May 9th.
For More Info: creativeweek.com
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