Louisville Kentucky First Pride Logo

Louisville Convention & Visitors Bureau has launched its first LGBTQ Pride logo. The Louisville CVB’s standard logo has been modified by adding the six colors featured on the traditional Pride flag to the fleur de lis in the organization’s logo. The fleur-de-lis, which means “Lily Flower” was the symbol of King Louis XVI of France whom the city is named after. This idea stemmed from the Louisville CVB’s LGBTQ Hospitality Task Force which was created in 2014 to assist in promoting the city as an LGBTQ-friendly destination. Karen Williams, President & CEO of the Louisville Convention & Visitors Bureau stated, “Louisville has a long history of being an accepting & inclusive city. This initiative is just another opportunity to show visitors our Southern hospitality & that we are a welcoming destination to everyone.” This same group was behind “Say I Do In Lou,” an initiative that was launched in 2015 on the heels of the Supreme Court’s ruling on Marriage Equality. The contest awarded one couple an all-expenses-paid wedding sponsored by more than a dozen local businesses. The 18th annual Kentuckiana Pride Festival will be held June 15th & 16th at its new location on the Big Four Lawn at Louisville’s internationally-acclaimed Waterfront Park. A portion of the proceeds from the new Pride logo t-shirts sold at the festival will benefit the Kentuckiana Pride Foundation whose mission is to provide a forum for creative expression & education relating to the LGBTQ community in the Louisville Metropolitan Area & to give back through charitable & in-kind donations.
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