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Laverne Cox Stay True Stay You

By Charlotte Robinson, May 22, 2019
Laverne Cox joins H&M’s Love for All collection & the new campaign “The Stay True, Stay You” that’s modeled by a diverse cast of LGBTQ individuals also including Rickey Thompson, Shannon Beveridge, Brock Williams & Chris Lin. H&M continues their support of our LGBTQ community with a fun & festive capsule collection for men, women & non-binary individuals just in time for the 50th anniversary of Stonewall. Laverne Cox, actress & activist stated, "I'm really excited to be a part of this campaign, celebrating an incredible community that I am so thankful & proud to be a part of." The collection features a colorful range of athletic/leisure inspired garments & playful accessories for all. The pieces will be available online & in stores beginning May 30th & 10% of each sale will be donated to the United Nations Free & Equal Campaign which champions for equal rights & fair treatment of our worldwide LGBTQI+ community. Ezinne Kwubiri, Head of Inclusion & Diversity, North America added, "I am full of pride to see the Love for All collection come to life! During the shoot the entire team and cast were excited to be part of a campaign celebrating their similarities and embracing their differences. The collection is just that...bright, fun, sporty and for everyone." The capsule collection spreads the message of individuality, diversity, self-confidence & equality with varied silhouettes & motifs that sport the iconic LGBTQ rainbow.
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