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Creating LGBTQ Potato Head Families

By Charlotte Robinson, February 28, 2021

Hasbro is introducing its new gender-neutral “Potato Head” toy dropping the “Mr.” from its name after almost 70 years. Starting this fall the gender-neutral Potato Head toy will be available as both a standalone toy & in boxed sets that allow children to create their own Potato Head families. Though Hasbro is officially renaming the Mr. Potato Head brand to Potato Head to better reflect the full line be rest assured the iconic Mr. & Mrs. Potato Head characters aren’t going anywhere & will remain Mr. and Mrs. Potato Head. Rich Ferraro, GLAAD’s Chief Communications Officer stated, “Hasbro’s decision to introduce Potato Head as a gender-neutral toy is the latest move in a larger movement towards greater diversity & inclusion in toys & media aimed at kids. By offering a toy that exists outside of the binary of male & female, Hasbro is helping kids to simply see toys as toys, which encourages them to be their authentic selves outside of the pressures of traditional gender norms.” The new Create Your Own Potato Head Family is a celebration of the many faces of families allowing kids to imagine & create their own Potato Head family with 2 large potato bodies, 1 small potato body & 42 accessories. The possibilities to create your own families are endless with mixing & mashing all the parts & pieces. Create Your Own Potato Head Family is compatible with most standard Potato Head offerings & is a great addition to your Potato Head collection for kids ages 2 & up. Potato Head has provided endless creative possibilities to preschoolers for almost 70 years & will continue to do so with the new Create Your Own Potato Head Family.

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