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Super Bowl LV LGBTQ Inclusive Ads

By Charlotte Robinson, February 06, 2021

At least four LGBTQ inclusive ads are set to air on CBS during Super Bowl LV this Sunday February 7th. Sarah Kate Ellis GLAAD President & CEO stated, “During one of biggest nights in sports & media, global brands like M&M’s, Michelob ULTRA, Logitech & Paramount are raising the bar for inclusion by featuring LGBTQ icons after last year’s record number of inclusive ads. More brands should now step up year round, as including LGBTQ people in ads is good for business & good for the world. GLAAD is working to grow the quality & the quantity of LGBTQ people in advertising, as it can have a profound impact on LGBTQ visibility & acceptance, especially during cultural events like the Super Bowl.” The Logitech ad features Lil Nas X the out Grammy Award-winning rapper, singer & songwriter. The M&M ad features out Emmy-Award winner Dan Levy. The Michelob ULTRA ad features iconic professional tennis star Billie Jean King & the Paramount+ ad features RuPaul for about a second. Last year there were at least eleven LGBTQ inclusive ads from Amazon Alexa, Budweiser, Doritos, HGTV, Microsoft, Olay, Pop Tarts, Sabra, Tide, TurboTax, & Under Armour aired during Super Bowl LIV. Also out Offensive Assistant Coach of the San Francisco 49ers, Katie Sowers also took the field as the first woman & openly gay coach in Super Bowl history. Since I have an Emmy Award myself from CBS Sports NFL Today I will bring her off the shelf to watch the game safely in my living room as I hope many of you will be doing during this pandemic that has turned our world upside down. Stay Safe & Healthy.

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