Fierce LGBT champion Mitchell Gold + Bob Williams launched a new campaign this month for the furniture empire entitled “A Modern Affair” which will include a 36-page custom catalog along with print, digital, social & outdoor initiatives. The campaign is an integral part of Mitchell Gold + Bob Williams’ commitment to the LGBT community along with using its messaging & advertising power to educate the company, Mitchell & Bob personally continue to work toward full equality at home, in the workplace, in schools & in religious institutions. The campaign is a testament to one of the company’s core values, equality for all. The strong suggestive message is that it’s more than okay to love whomever you chose. Mitchell Gold, Co-founder Chairman stated, “Who knows what the characters in these scenes are into. The point is, whatever your sexual orientation – gay, lesbian, transgender, or straight -- it’s about freedom to be with whomever you love, in whatever way feels right to you. For us, comfort has always been paramount in more ways than one. We want people to be comfortable with our home furnishings & in life.” Bob Williams, Co-founder & President of design added, “The new fashion campaign is edgy, moody & really tells a seductive story. Because of our rich & warm neutral palette & minimal use of pattern, our settings are a great backdrop for people at home.” Charley Holt, senior VP of marketing for Mitchell Gold + Bob Williams concluded, “The campaign is sexy & captivating & allows the viewer to create their own perspective on the nature of the relationships.” The new Fall Collection is mixed with stunning models dressed in Stella McCartney, Tom Ford, Gucci, Alberta Ferretti, Balmain, Nina Ricci, Chloe, Givenchy & Alexander McQueen.
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