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Gay Pride Oreo Smart Cookie Marketing

By Charlotte Robinson, June 27, 2012
With more than 20,000 comments responding to their rainbow filled Oreo cookie on their Facebook page this was a brilliant gesture for crafty Kraft Foods. More than 150,000 Facebook users "liked" the post though there were a bunch of homophobes threatening to boycott the company. Basil Maglaris, Kraft's associate director of corporate affairs, said the graphic was in recognition of Pride Month in the United States stating, "As a company, Kraft Foods has a proud history of celebrating diversity & inclusiveness. We feel the Oreo ad is a fun reflection of our values." Just think how many new customers they just got with a mere graphic. Not that we’re all going to return to sugar but think of all the Kraft Products out there. The next time you’re in the supermarket you’ll remember the gesture this company has made to LGBT equality & so will your friends & families. I think the best reaction to the Pride Oreo was from my friend Michael Musto at The Village Voice stating, “How can we get everyone to do this, so the world is brightened by images of rainbow-colored Ding Dongs, Little Debbie cakes, Fudgie the Whales & barbecued spare ribs?” Updates to Come…:)

Exclusive Audio Interview with Orlando Del Valle who serves on the Board of Directors of The History Project. Del Valle’s photos are part of a significant art exhibit “Pride: 40 Years of Protest & Celebration” that The History Project is presenting in collaboration with the Boston Center for Adult Education & runs through June 30th at the BCAE more @ OUTTAKE VOICES™
Hear Audio Interviews w/ LGBT Leaders @OUTTAKE VOICES™

View Our Historic Short Trailer on Gay Marriage

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