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NIVEA & PFLAG Launch New Campaign

By Charlotte Robinson, May 21, 2024

NIVEA is launching "Proud In Your Skin" a new campaign with PFLAG National that goes beyond skincare celebrating diversity, advocating for equity & inclusion & fostering meaningful connections through the power of care. Tracy Feehan, US Vice President NIVEA & Media Communications stated, "At NIVEA, our dedication to helping others through the power of care is at the core of everything we do & that extends beyond skincare. Through our partnership with PFLAG National, we understand the importance of collective action in driving impactful change. Together, through 'Proud In Your Skin,' we aim to build meaningful connections & reinforce that people are not alone so they can feel safe & proud in their skin." Brian K. Bond, CEO of PFLAG National added, "We are thrilled to collaborate with NIVEA on the 'Proud In Your Skin' campaign. ‘Proud In Your Skin' is one of the ways we're showing that love takes pride. Through this partnership, we aim to amplify voices & empower LGBTQ+ people & their loved ones to find community as they embrace their path towards authenticity, fostering positive social connections along the way." NIVEA is a Beiersdorf brand & the world's #1 skin care brand. Andrea Mondoni, General Manager, Beiersdorf North America concluded, "Embracing initiatives that amplify our dedication to care, which is at the root of our core values is essential in everything we do & shows the conscious effort that Beiersdorf is making to celebrate diversity. I'm excited about the possibilities our partnership with PFLAG National holds & I extend a warm invitation to all to join us on this inspiring journey." 

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